Welt der Wunder TV
MLT‑S offers the opportunity to invest in an innovative private TV station and media group
For decades, Welt der Wunder has been broadcasting to one of the largest television audiences in the world. The company’s unique and European-wide high-quality program library is the basis for the further growth in sales and earnings.
Welt der Wunder reaches 15 million viewers through television alone and another 12 million online per month. In addition, the magazine published by the issuer is the market leader in the field of German knowledge magazines with a monthly circulation of 120,000. Furthermore, the company has around 30,000 media assets in the field of knowledge, service and everyday life. The issue of MLT‑S is intended to increase the TV station’s steadily growing market share even faster.
More information about the company can be found under: https://www.weltderwunder.de/
ABOUT THE ISSUER
Welt der Wunder is built on these three pillars of the media industry:
1. Content platforms — Two existing TV networks in Germany and Switzerland, with ambition to expand to other countries.
2. Distribution — Innovative first fully digitized global content marketplace MILC — Media Industry Licensing Content. Strategy to achieve a market-leading position.
3. Production — More than 25 years of experience in high-class factual entertainment and edutainment television program, as global networks to all industry partners. Strategy to produce and co-produce valuable licences to support distribution strategy and supply own outlets.
The brand awareness of Welt der Wunder is over 80% and is rated as very positive. However, the awareness of the own TV channel is only about 5%. This will be increased through targeted marketing. The sales of Welt der Wunder increased by 140% in 2019. This was made possible by the establishment of the company’s own sales department. Turnover is expected to increase further in the coming years. Currently, Welt der Wunder has a market share of 0.1 % in Germany. Within the next year, the market share should increase to 0.4 %. Comparable stations earn EUR 190 million in advertising revenue. If Welt der Wunder reaches the target of a market share of 0.7 — 1% in year 2 and 3, the expected gross advertising revenue amounts between EUR 360 million to EUR 418 million.
Welt der Wunder has emerged as a reputable and high quality DACH brand for advertisers as they eschew sex and crime and produce entertaining and highly educative content. The viewers of Welt der Wunder are so-called “Modern Performers”. This is the most attractive group for advertisers, as they are both recommendation-friendly and curious, as well as having a high level of education and a high income.
ABOUT MILC — MEDIA INDUSTRY LICENSING CONTENT
Information and entertainment unite the world. Millions of hours of quality video content is created every year, yet the current process highly inefficient.
The MILC Project will solve four fundamentally important challenges facing the global media industry:
- Global availability of all video content,
- discovery process for buyers,
- complex licensing for the entire industry, and
- early feedback from its audience.
And for the first time, MILC will build a bridge between the audience and the content creators, buyers, and distributors. This connection will allow the audience to directly impact and receive benefits from the creation & distribution of quality new content.
Advantages of MILC for the market
- Intermediaries become superfluous
- Licences and contracts are securely managed on the blockchain, similar to a notary
- Fast technical delivery to the buyer
- AI-supported search
- Referral commission of 10% per deal is extremely low, compared to other distributors (30% minimum, 50% in some cases)
The MILC platform has the potential to become a relevant marketplace for any form of content trading.
More Information about MILC: https://www.milc.global
The Welt der Wunder team consists of 25 members who work at the Munich and Frankfurt locations. To extend Welt der Wunder’s lead in the areas of blockchain and AI, the broadcaster has built a unique in-house team of IT developers.
Management Team: Hendrik Hey, Eugen Nussbaum (from left to right)
Founder & Managing Director
Hendrik Hey is the founder and CEO of Welt der Wunder. He has been working successfully in the media industry for over 30 years. While working for the broadcasters Das Erste, ZDF, Sat.1, RTL, ProSieben, 3Sat and SFB-Hörfunk, he distinguished himself as a producer, developer and TV host through his innovative and technology-savvy approach. During this time, he laid the foundation for his worldwide network that exists today.
Eugen Nussbaum finished his studies in journalism and economics at the School of Business and Economics in Nuremberg. Since 2013, Eugen Nussbaum has been working with Welt der Wunder, first as a TV Editor & Producer and now as a Business Director in the companies project management. At the moment, he focuses on the management and coordination of Welt der Wunder’s current Blockchain projects.
The MLT‑S Token will be issued by Welt der Wunder Sendebetrieb GmbH on the Polygon protocol. Polygon is a protocol and a framework for building and connecting Ethereum-compatible blockchain networks. Aggregating scalable solutions on Ethereum supporting a multi-chain Ethereum ecosystem.
The Token gives the investor access to the growth of the First Global Tokenized Fintech Media Company in the form of indefinitely equity participation rights of 20%.
The Participation Rights are made out to the bearer and are divided in up to 25,000,000 units with a nominal value of EUR 1.00 each. They are represented by Tokens, issued by the Issuer in a Smart Contract on the Ethereum blockchain with the feature that each Token represents a Participation Right with the nominal value of EUR 1.00. The Tokens are created on basis of the blockchain technology as units of value on the decentral Ethereum blockchain being indivisible and directly transferable between users.
The tokenized Participation Rights are contractual, identically designed claims of which the ownership is inseparably connected with the Tokens representing the Participation Right itself.
The obligations of the Issuer under the Participation Rights constitute direct, unconditional, unsecured and unsubordinated obligations of the Issuer ranking pari passu among themselves and pari passu with all other unsecured and unsubordinated obligations of the Issuer, unless such obligations are accorded priority under mandatory provisions of statutory law.
The Participation Rights exclusively grant contractual creditor rights to the holder and explicitly no shareholder rights, in particular no right to attend nor participatory rights or voting rights with respect to the issuer´s meetings of shareholders. The holders of the Participation Rights have no right to convert the participation right into a share in the Issuer.
Step 1: Register and qualification as professional investor
European investors interested in investing in Welt der Wunder GmbH must register with BMCP GmbH and qualify as a professional client according to Annex II of DIRECTIVE 2014/65/EU. After registration you will have access to the full investment documentation.
Step 2: Know Your Customer (KYC) and Anti-Money Laundering (AML) Compliance
All potential investors must provide KYC information to BMCP GmbH & Welt der Wunder GmbH to allow the Issuer to conduct its required KYC and AML analysis and to otherwise confirm that the investor satisfies other suitability requirements as the Issuer may need from time to time. Welt der Wunder GmbH reserves the right to reject any investment in its sole discretion.
Step 3: Subscription Process
After completing Step 2, you are free to choose and confirm the investment amount, your preferred payment method and payment currency.
Step 4: Purchase of MLT‑S Token
Send EUR, GBP, USD, CHF, ETH, USDC or USDT to the issuer Welt der Wunder GmbH.
Step 5: Obtain MLT‑S Token
Within three days after the end of the Offering period, you will obtain your MLT‑S Token into your wallet.
Target Fund Raise
For professional investors from
|Issuer||Welt der Wunder Sendebetrieb GmbH|
|Total Investment Volume||EUR 25,000,000|
|Min. Investment Amount||EUR 100,000|
|Principal Amount||EUR 1.00 per Token|
|Instrument Type||20% Equity Participation Rights|
|Currencies||EUR, USD, GBP, CHF, ETH, USDT, USDC|
|Token Standard||Polygon on Ethereum|
|Start Date||16 August 2021|
|End Date||31 December 2021|
|Mandatory Holding Period||No|
Interested investors must register and qualify as professional client according to Annex II of DIRECTIVE 2014/65/EU. A professional client is a client who possesses the experience, knowledge and expertise to make its own investment decisions and properly assess the risks that it incurs.
If qualified as a professional client, BMCP will contact you directly.
The information of this Security Token Offering is exclusively intended for persons who are not located in or resident of certain other restricted jurisdictions, and who are otherwise permitted to receive such information.
According to Article 1 (4) of the EU Prospectus Regulation (Regulation (EU) 2017/1129 of the European Parliament and of the Council of 14 June 2017 on the prospectus to be published when securities are offered to the public or admitted to trading on a regulated market, and repealing Directive 2003/71/EC), there is no obligation to publish a prospectus if the securities are only offered to legal entities or individuals which are “qualified investor” as defined in the Prospectus Regulation.
The information of this Security Token Offering does not constitute an offer or an invitation to purchase securities in any jurisdiction in which such offer or invitation is not authorised or to any person to whom it is unlawful to make such offer or invitation. Users of this information are requested to inform themselves about and to observe any such restrictions.
An investment involves considerable risks and can lead to the complete loss of the assets invested. In the interests of risk diversification, only those amounts of money should be invested that are not required or expected to be returned in the near future. However, the risk is limited to the investment sum made and there is therefore no obligation to make additional contributions.
The company to be financed is solely responsible for all contents and information provided regarding the offering. BMCP GmbH acts as a pure intermediary and assumes no liability for the accuracy of the provided content. BMCP GmbH works on a success fee basis of up to 4.5% of raised capital.
In cooperation with
THIS PAGE DOES NOT CONSTITUTE AN OFFER OF SHARES OR A SOLICITATION OF AN OFFER TO PURCHASE SHARES MADE TO ANY PERSON IN ANY JURISDICTION IN WHICH IT IS UNLAWFUL TO MAKE SUCH AN OFFER OR SOLICITATION. THE DISTRIBUTION OF THIS OFFERING IN CERTAIN JURISDICTIONS MAY BE RESTRICTED BY LAW. FAILURE TO COMPLY WITH SUCH RESTRICTIONS MAY CONSTITUTE A VIOLATION OF THE SECURITIES LAWS OF THE RELEVANT JURISDICTION. NO ACTION HAS BEEN OR WILL BE TAKEN TO ALLOW A PUBLIC OFFERING OF THE SHARES IN ANY JURISDICTION. THE TOKENS ARE INTENDED TO BE DISTRIBUTED ONLY ON A PRIVATE PLACEMENT BASIS.
THE OFFERING IS ONLY AVAILABLE TO INSTITUTIONAL OR PROFESSIONAL INVESTORS OF THE EUROPEAN UNION WHO HAVE EXPRESSED AN INTEREST IN INVESTING IN THE COMPANY.