This project presents a dis­tinct oppor­tu­ni­ty for qual­i­fied investors to par­tic­i­pate in the dynam­ic expan­sion of the Irish whiskey mar­ket. By lever­ag­ing the sub­stan­tial pur­chas­ing pow­er of a pooled invest­ment fund, this bond acquires select whiskey assets from inde­pen­dent dis­til­leries, cap­i­tal­iz­ing on mar­ket demand and achiev­ing economies of scale.

A ded­i­cat­ed indus­try part­ner with over 35 years of expe­ri­ence in the whiskey, hos­pi­tal­i­ty and whole­sale sec­tors guides the asset selec­tion process, ensur­ing strate­gic acqui­si­tions and opti­mized port­fo­lio management.

The port­fo­lio strat­e­gy involves active­ly man­ag­ing deployed cap­i­tal on a rolling basis, pri­or­i­tiz­ing tar­get returns and a care­ful­ly opti­mized risk-return pro­file. The strat­e­gy includes an over­weight allo­ca­tion to new/young pro­duc­tion to max­i­mize rapid asset appre­ci­a­tion, acqui­si­tion of mature pre­mi­um whiskey at sig­nif­i­cant val­ue requir­ing stock liq­ui­da­tion, and ad-hoc trad­ing as val­ue propo­si­tions arise. The diver­si­fied port­fo­lio encom­pass­es var­i­ous estab­lished and bou­tique dis­til­leries, whiskey types, and prod­uct matu­ri­ties to man­age exit strate­gies and achieve tar­get investor returns. Mul­ti­ple exit oppor­tu­ni­ties include whole­sale pre-sale con­tracts, part­ner­ships with indus­try play­ers and large-scale dis­trib­u­tors, white label retail agree­ments, and ad-hoc sales through the LYQD Cask Exchange.

The strat­e­gy aims to cap­i­tal­ize on mar­ket momen­tum with time­ly acqui­si­tions and strate­gic cap­i­tal flow man­age­ment, lever­ag­ing invest­ment vol­ume and oper­a­tional effi­cien­cies. An out­per­for­mance bonus, split upon exits, aligns incen­tives across the invest­ment life­cy­cle and is dis­trib­uted to investors if the yield of the under­ly­ing assets exceeds the tar­get net return.

Mar­ket Opportunity

The Irish whiskey dis­tillery mar­ket has expe­ri­enced sub­stan­tial growth over the past 15 years, increas­ing from 4 to over 40 dis­til­leries, dri­ving demand for stock financ­ing. Irish whiskey is an estab­lished prod­uct with over 750 brands and a rec­og­nized alter­na­tive invest­ment asset in the glob­al whiskey mar­ket. His­tor­i­cal aver­age per­for­mance returns of 10% p.a. (Source: KPMG) pro­vide a bench­mark, while this invest­ment tar­gets high­er net returns of 12% p.a. by lever­ag­ing bond pur­chas­ing pow­er and asso­ci­at­ed economies of scale on oper­at­ing costs. Irish whiskey exports have demon­strat­ed sig­nif­i­cant growth, with a 67% increase in the last decade and a pro­ject­ed 80% increase by 2032 (from $5.1 bil­lion in 2023 to $9.2 bil­lion in 2032).

This aligns with broad­er mar­ket trends, as high­light­ed by PWC, which notes the increas­ing allo­ca­tion to alter­na­tive invest­ments glob­al­ly, with diver­si­fied port­fo­lios lead­ing investor returns. A recent Forbes sur­vey fur­ther under­scores this trend, reveal­ing that 84% of retail investors would con­sid­er alter­na­tive assets.

Fig­ure 1. Irish Whiskey Mar­ket Growth (2013 — 2034)

The Irish Whiskey Mar­ket is expect­ed to grow to over $10bn val­u­a­tion by 2035.

Fig­ure 2. Amer­i­can Retail Alco­hol Con­sump­tion — Mar­ket Con­sump­tion Cor­rec­tion to Pre-Pan­dem­ic levels

The retail alco­hol con­sump­tion fig­ures expe­ri­enced sig­nif­i­cant growth dur­ing the pan­dem­ic. Con­sump­tion growth lev­els have returned to pre­vi­ous­ly pro­ject­ed levels.

Mau­rice Tracey — Lead Partner
Mau­rice Tracey is the Man­ag­ing Direc­tor of BMCP Secu­ri­ties SarL — He brings over 25 years track record in Com­mer­cial Bank­ing, and has held var­i­ous board & senior positions.

Finn McGa­han — Trans­ac­tion Manager
Finn McGa­han is a Vice Pres­i­dent in Black Man­ta Cap­i­tal Part­ners — He stud­ied Bank­ing & Finance at UCC, and has spent the last 3+ years build­ing var­i­ous Decen­tral­ized Finance and Tok­eniza­tion startups.

James Jardel­la — Com­mer­cial Expert
James is the CEO of LYQD — James brings over 15 years of lead­er­ship expe­ri­ence across strat­e­gy, com­mer­cial growth, and brand devel­op­ment in the con­sumer goods sector.

Ernest Can­til­lon — Indus­try Expert
Ernest Can­til­lon is the COO of LYQD. He stud­ied com­merce before spend­ing the past 20 years immersed in the hos­pi­tal­i­ty and alco­hol indus­try. He found­ed and suc­cess­ful­ly grew Kin­sale Spir­it Co, an Irish whiskey and gin com­pa­ny, before exit­ing to con­cen­trate on build­ing an exchange for cask whiskey.

Mau­rice Tracey, Finn McGa­han, James Jardel­la and Ernest Can­til­lon (from left to right)

LYQD Cask Exchange trans­forms whiskey cask invest­ing by intro­duc­ing real liq­uid­i­ty, trans­paren­cy, and trust into a his­tor­i­cal­ly opaque market.

Found­ed by whiskey and ecom­merce vet­er­ans Ernest Can­til­lon and James Jardel­la, LYQD is a val­i­dat­ed trad­ing plat­form that ensures authen­ti­cat­ed casks, vet­ted traders, fair mar­ket pric­ing and sus­tain­able growth.

The platform’s pre-rev­enue fund­ing round was over­sub­scribed by 133%, rais­ing €1.2m with sup­port from Enter­prise Ire­land, demon­strat­ing strong demand for a secure and effi­cient whiskey trad­ing venue.

For the Irish Whiskey Bond, LYQD will pro­vides sig­nif­i­cant advantages:

• Live mar­ket pric­ing for cask assets post launch.

• Buy/Sell liq­uid­i­ty through a marketplace.

• Improved asset val­u­a­tion accu­ra­cy and supe­ri­or report­ing stan­dards.

• Exit oppor­tu­ni­ties for investors with­out under­min­ing the bond’s structure.

By lever­ag­ing LYQD, the Irish Whiskey Bond offers investors a secure, prof­itable, and liq­uid alter­na­tive invest­ment — future-proof­ing whiskey as an asset class and posi­tion­ing the bond ahead of com­peti­tors in the market.

https://www.lyqd.io/